Balmain Beauty – Paris
Guideline adaptation and deployment
Expertise
Retail
Sector
Beauty, Perfumes
Background
As part of the launch of its new perfume line, Balmain initiated a large-scale retail deployment project across the EMEA countries. The objective: to ensure consistent, impactful product presentation that remained faithful to the brand's universe in each point of sale, while reconciling creativity, local feasibility and operational constraints.
Solutions provided
• Completion of design elements and adaptation to local markets
• Coordination between global and local teams for VM deployment
